Code of the West
When it comes to principles, it’s our opinion that Wall Street and corporate America stand to learn a lot from Western culture and values. The Code of the West is a code of honor, integrity, and character. We believe the Western way is embodied by several timeless and uncompromising principles that are core to our way of thinking:
Live each day with courage.
Take pride in your work.
Finish what you start.
Do what has to be done.
When you make a promise, keep it.
Ride for the brand (which is our clients).
Talk less, say more.
Remember that some things are not for sale.
Know where to draw the line.
We Believe
Honor comes from knowing and doing what is right.
Integrity comes from being true to our beliefs.
Character is built through hard work, resourcefulness, and grit.